Amid the lockdowns in countries, many artists and influencers are turning to Instagram Live at the minute as a way of staying connected with their audiences. As you know, Instagram’s live streams are done through Stories, they remain alive for only 24 hours and then they disappear. From now onwards, you will be able to save Live videos to IGTV.
The update gives musicians and other people a way to properly archive their streams so viewers can catch them more than a day later. You can still download a video of the stream and post it on the likes of YouTube if you prefer.
Want to save your Live videos to IGTV? Now you can 🤩 and they'll stick around longer than 24 hours in stories. pic.twitter.com/x5OjjmcA7u
— Instagram (@instagram) May 14, 2020
It’s also a great way for broadcasters to maximize the value of their content. If they have created more videos, they can re-post it to IGTV and enable more people to see it. This feature is something that Facebook promised to bring on the platform as a part of the expansion of live streaming features across its various platforms.
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