Instagram is about to get photos all wrong (again)

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Instagram’s obsession with TikTok has reached crisis levels. It’s so bad that it no longer understands its own product. Case in point: a new plan to introduce 9:16 aspect ratio photos as an option (I pray not the default) in your feed.

Instagram CEO Adam Moserri revealed the new photo format plan during a recent Ask Me Anything Session (as spotted by The Verge (opens in new tab)). Mosseri explained that currently, as you are by no doubt painfully aware, you can have vertical videos in your feed (it often seems like we have nothing but these) “but you cannot have tall photos on Instagram. So, we thought maybe we should make sure that we treat both equally.” 

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