Instagram Announces Checkout feature in the US


Instagram has announced a new feature today which lets its users to buy products directly from the brand post without leaving the Instagram app. This feature is considered as ‘Checkout’ using which one can buy any products from the brand post just in few clicks.

Using this feature, one can easily provide its details like their shipping address or sizing and after that, they can place their order. Before the checkout, you would be redirected to the brand’s website to complete the order. From now, the Checkout-eligible posts will feature a large blue “Checkout on Instagram” button. This is the simplest way to place an order for your product via Instagram.

After your first successful purchase, Instagram will push notification related to the shipment and delivery of that product. Also, Instagram will prompt you to save your credit card details for one-click shopping in future. However, your credit card details will not be shared with any other Facebook-related apps.

As of now, about 20 most popular clothing and cosmetic brands have joined this Checkout feature. More brands will be added soon in this category. However, at this time, these brands are chosen on the basis of their popularity in terms of their followers and shopping performance in the market.

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Source Instagram

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