BlackBerry can’t be everything to every smartphone user
The bottom line is that for BlackBerry to succeed, it needs to pick a small slice of the market and go all out. The business segment makes the most sense and there is no excuse for the next ‘Berry not to be a stud. It should include IP68 water resistance, fast charging, and be pre-installed with Android 11. Every time the BlackBerry name is rolled out and then shut down, it brings the brand one step closer to final extinction.
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