HDFC Bank partners Adobe to enhance customer experience

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HDFC Bank has announced a strategic partnership with Adobe to help improve digital experience journey of its customers. The company claims that the partnership will enable HDFC Bank to deliver personalised digital experiences to existing as well as new customers, at anytime and anywhere.
Adobe Experience Manager (AEM) Forms will allow HDFC Bank to provide online experiences to its existing and new customers.
Commenting on the partnership, Parag Rao, country head, payments, consumer finance, digital banking and marketing, HDFC Bank said, “The association with Adobe comes at a time when digital has become an all-important bridge between customers and businesses. The pandemic and lockdown has given further impetus on our efforts to leverage digital platforms to offer a personalised experience to our customers. We are happy to state that the partnership will enable us to add the next level of personalisation of services and complement our efforts to create a customer centric bank backed by cutting edge technology.”

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