Google’s Area 120 Launches Quick Browser Games For Low-End Phones


Google’s in-house incubator, Area 120, has launched a new project called GameSnacks. This new project brings HTML5-based browser games that are designed to load quickly and run well even on slow connections and low-end smartphones.

The goal of this project is to provide a good gaming experience for “any device that lets you connect to the internet.” This includes Android, iOS, and desktop.

As demonstrated by Google,  it takes 12 seconds for a typical web game to load on a phone with 1GB of RAM connected to 3G. While over half of mobile site visitors leave a page if it takes more than 3 seconds to load.

 To solve this issue, Google launches this project GameSnacks that takes approximately 4 seconds on a network with speeds under 1 Mbps. You can demo one such game called Road Fury here. This is achieved by working with developers to shrink what’s initially loaded, while additional scripts, images, sounds, and other assets are compressed and not loaded until necessary.

The company has already partnered with Gojek to bring GameSnacks games to GoGames in Southeast Asia, starting with Indonesia. In addition to this, Google is also letting HTML5 Game developers connect with GameSnacks and publish their apps on this platform.

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