Google wants YouTube to become a major ecommerce platform

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Google is reportedly planning to turn YouTube into a major ecommerce platform by allowing viewers to purchase the items they see showcased in unboxing and other videos from their favorite creators directly on the site.

As reported by Blomberg, the world’s largest video hosting site recently began asking creators to use YouTube’s software to tag and track products featured in their videos. This data will then be linked to Google’s analytics and shopping tools in an effort to make it easier for consumers to purchase items they’ve researched on the site.

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