Google Started Testing Subscriptions on Android TV Play Store

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Android TV has grown at a tremendous rate in the past few years. Google has been continuously working on making the service more productive and user-friendly for users by pushing updates that bring new features and improvements. The tech giant is already preparing to continue pushing the service forward later this year with new hardware and software. And now, keeping its promised made at the I/O conference, the company has finally started testing subscriptions on the Android TV Play Store.

A recently published support page from Google details subscriptions through the Google Play Store on Android TV. Google has promised to bring this feature on the Android TV Play Store at Google I/O. And now, keeping its promise, the company has started testing this feature with some selected users.

The official support page explains that subscriptions can start from the Play Store upon an app’s installation and will automatically create an account for that service with the Gmail address on your TV. Once your account is created, you will get a confirmation email to complete setting up your account.

We haven’t noticed any apps with subscription services that are using the feature in their app listings on the Android TV Play Store, but a representative from Google assures us that it is a new feature and that it’s being tested as part of a limited pilot for a few apps, with more to come soon.

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