Google Search On Desktop Design Tweaked With New Website Icons


Google on desktop tweaks the layout of search results. You might have already noticed that change while searching on Google in the last few days. Google brought out the icons within its Search results on the desktop. These icons were launched in Google Search on mobile devices, helping users distinguish between results so that they could better tell which site they were going to click.

The new desktop design on Google search also adds in bolded ‘Ad’ icons to distinguish advertisements from search results. Google calls these new changes in the search results as a ‘visual refresh,’ one that first arrived on mobile devices last year. On January 13, Google’s official Search twitter page published a tweet notifying users about this recent change in the desktop version of Google Search. 

Google's recent change in Search for desktop

As shown in the tweeted images below, users are now seeing website icons next to the search results title for each listing. This style change was rolled out to desktop users over the last week. Last year when it first introduced these icons on mobile, Google said that the new style ‘better guides’ users through the results. 

Apart from adding icons to the websites, Google Search has also changed the layout of the title and URL of a website.  As you may have noticed, the website’s URL has been moved above the results page’s title with the icon to its left. The quick links and page snippets are still present in the latest style version, however.

Google describes this change as a good thing for brands, as well, explaining that the icons put the company’s brand ‘front and centre,’ making it more prominent when users quickly scan through the results. Companies can indicate the preferred icon they want to appear within Google Search results; more information on that is available here.

With this change coming into effect, some of the users are pleased with this change while few others are against it. They are complaining that the new style is too messy or that the icons distract them, attracting their eyes and reducing the quality of the scanning experience. What do you think about this recent change in the desktop version of Google Search? Do share your view with us in the comment section below.

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