Google is backtracking on its controversial desktop search results redesign


Google is backtracking on a controversial search engine redesign as the tech giant today announced today that it will experiment with some elements of the new look in response to user feedback.

Google has been tweaking the search results design from the beginning to give a pleasant user experience to people around the world while searching on Google, Recently, the company made changes in the design of search results on desktop making it easier for users to distinguish between advertising and organic search results with the removal of color overlays and the introduction of small branded iconography, known on the web as favicons, next to non-ad results.

Now, Google says it’s going to experiment with both the existence of favicons next to search results and their placement on the web version of its search engine. The experiments will take place “over the coming weeks.”

“Last week we updated the look of Search on the desktop to mirror what’s been on mobile for months. We’ve heard your feedback about the update. We always want to make Search better, so we’re going to experiment with new placements for favicons,” writes Danny Sullivan, Google’s search liaison, in a statement posted to Twitter. “Our experimenting will begin today. Over the coming weeks, while we test, some might not see favicons while some might see them in different placements as we look to bring a modern look to the desktop.”

Google's recent change in Search for desktop

Even, Google has already started experimenting with favicon on search results. You can see the image above that shows the change after the changes made last week.

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