Ford has made an exciting announcement today regarding its BlueCruise hands-free driving technology. In the past, customers had to decide whether to include this option when purchasing a vehicle, and that decision was final. However, Ford has now made the decision to install BlueCruise as a standard feature on all supported vehicles. Owners can choose to enable this feature at the time of purchase or activate it later on, even for specific months when it is needed, such as for road trips.
In terms of purchasing options, customers still have the choice to buy BlueCruise at the time of purchase and include it in their financing. However, Ford now offers the flexibility to subscribe to the service on an annual or monthly basis after the initial purchase. The cost of BlueCruise is $2,100 for a three-year subscription at purchase, $800 for an annual subscription, and $75 for a monthly subscription. For those who prefer to test it out first, Ford also provides a 90-day free trial if the feature is not set up at the time of purchase.
Looking ahead, Ford plans to install BlueCruise on 500,000 vehicles in North America for the 2024 model year. This marks a significant increase from the current installation on approximately 225,000 vehicles, according to Ford.
These exciting changes also extend to Lincoln vehicles. The 2024 Navigator and Nautilus models, as well as select trims of the Lincoln Corsair, will come equipped with BlueCruise. The pricing for annual and monthly subscriptions remains the same for Lincoln models, at $800 and $75 respectively.
Furthermore, Ford has announced the upcoming release of BlueCruise 1.3, an enhanced version of the technology. This new version is designed to improve performance when driving around curves and narrow lanes, allowing drivers to keep their hands off the wheel for an extended period. Ford’s internal testing has shown that BlueCruise 1.3 remained engaged in hands-free mode for an average of 5 times longer than the initial version, BlueCruise 1.0. Previous updates to the software, such as BlueCruise 1.2, introduced features like hands-free lane changes, in-lane repositioning, and predictive speed assist. Ford’s commitment to AI-assisted driving is evident, as they established an automated-driving subsidiary earlier this year to lead the way towards a more machine-driven future.
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