fire tv: Amazon brings live TV feature to the FireTV devices

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E-commerce company Amazon has introduced a Live TV feature for FireTV users in India. This new feature brings a ‘Live’ tab on the navigation panel and an ‘On Now’ row on the FireTV home screen to make it easier to find, browse and access live content from subscribed apps.
With the new Live TV feature, customers will have quick and easy access to the FireTV channel guide. It will be available in the ‘Options’ row of the ‘Live’ tab. Initially, SonyLIV, Voot, Discovery+, NextG TV and Zee5 will integrate the Live TV experience on FireTV. These apps will collectively give customers access to popular channels including Sony SAB HD, Colors HD, Discovery and much more.
For all existing customers of the Fire TV and Fire TV Edition, the ‘Live’ tab ‘will begin rolling out today and will be available over the next few weeks. The ‘On Now’ row is available to existing customers on the basis of their app downloads and subscription status. For new customers, the ‘Live’ tab will be available within a few weeks after the device is activated and the ‘On Now’ row will be accessible once they download and subscribe to the integrated apps.
Customers who have already subscribed to these apps on their FireTV device will be able to see the ‘On Now’ row on their home screen. The row will particularly highlight all programmes that are currently live on different channels. To indicate real-time progress of the show, a red bar will appear at the bottom of each thumbnail. Customers can also access their favorite channels by simply saying, for instance, “Alexa, Watch Colors HD”.
Customers of the newly launched Fire TV Lite will be able to access the channel guide through the guide button on their Alexa Voice Remote Lite. This integrated channel guide will allow customers to choose their favorite channels and browse what’s on now.

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