Facebook Will Verify Identities for Suspiciously Popular Accounts

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Facebook has been verifying the identities of Page managers for a while in an effort to limit the misinformation on its platform. However, with the latest change, the company is shifting its attention to individual accounts.

From now, Facebook will verify the identities of people behind profiles that both have a “pattern of inauthentic behavior” and whose posts “rapidly go viral” in the US. In this way, the social media giant will be able to determine if a suspiciously popular account is really part of a propaganda campaign. 

During the verification process, if an account holder either has an ID that doesn’t match the linked account or declines to verify the ID, the company will reduce the distribution of viral posts from that account. In addition to this, the company will also ban those people from posting on Pages they administrate until they identify through the existing Page Publisher Authorization process.

Facebook says that the IDs will be “stored securely” and wouldn’t be shared on people’s profiles. This new step will allow Facebook to stop short of banning users outright. Also, it will reduce the chances of those fake campaigns being successful on Facebook.

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