Facebook Viewpoints Research App Will Reward People to Take Part in Surveys


Facebook has introduced a new app called “Viewpoints” in the US that rewards the users who take part in the surveys, research, or completed the given task. The company claims this app as a “market research app” via which they will analyze the market. 

This new market research app will be used to improve the Facebook “family” of offerings including Instagram, WhatsApp, Portal, Oculus, and the core online social network, according to product manager Erez Naveh. 

“We believe the best way to make products better is to get insights directly from people who use them,” Naveh said in an online post.

Users who want to participate and earn some rewards with Viewpoints can download and create an account on the app. Once created, they will be invited to programs. Before the individual joins the program, they will be displayed its details, the information it will collect and the reward that users will receive. On completion of the task, users will be rewarded with some points. After reaching to a certain number of points, they are eligible for payments that will be sent to their PayPal accounts.

Viewpoints is starting off with a ‘Well-Being Survey’ program that will explore the impact of Facebook on people’s well-being. Facebook Product Manager Erez Naveh says that the information collected from this survey will help the company build products to “limit the negative impacts of social media and enhance the benefits.”

Personal information such as name, age, gender, and country of residence will be gathered while setting up Viewpoints accounts, which are only open to people 18 years of age or older. Even the app can ask you to share the location info when required to ensure whether one is eligible for the program.

We won’t sell your information from this app to third parties,” Naveh said. “We also won’t publicly share your Facebook Viewpoints activity on Facebook or on other accounts you’ve linked without your permission.”

As of now, Viewpoints is only available to US Facebook members. But the company is working on to expand its reach in the future.

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