According to a report by The New York Times, Facebook is planning to integrate its messaging platforms, WhatsApp, Instagram, and Messenger. Although all these services will act as independent apps, their underlying infrastructure will be the same.
By integrating these platforms, around 2.6 billion peoples who are using any of these platforms will be able to cross-message across the platforms. For example, if you are using only WhatsApp, you can easily communicate with peoples on the other platforms like Messanger or Instagram. Also, it will allow Facebook to focus on a single profile to target better ads.
Facebook added that all of these messaging apps will be end-to-end encrypted so as to protect your messages being read by other people who is not included in the conversation.
A Spokesperson from the Facebook said, “they wanted to build the best messaging experiences we can; and people want messaging to be fast, simple, reliable and private.” He added: “We’re working on making more of our messaging products end-to-end encrypted and considering ways to make it easier to reach friends and family across networks.”
Moreover, through this step, Facebook can engage more users as they will have a single system through which they can connect with others on another platform. So, after this integration people will be able to chat to another across the platforms which will somehow save their time. Also, it will be beneficial for the Company to keep track of its users.
Facebook hasn’t mentioned that when they are going to initialize this integration, however, it is expected that it will take some to do it.
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