Facebook Launched Venue App as a ‘Second Screen’ Companion for Live Events

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Facebook’s New Product Experimentation (NPE) team has just launched a new app called Venue as a motive to provide an interactive second-screen experience for live events.

To be precise, this app is not made to livestream the events it features, instead, it will serve as a one-stop destination for “venues” hosted by expert commentators, such as journalists, current or former athletes, and analysts. Fans can simply enter into an ongoing event of their favorite hosts.

NPE team has created this app to make fans able to split their attention between the event and their phones. On the other hand, hosts can ping guests whenever something important or memorable is happening. They can do so by creating and posting “Moments” in their venues in the form of commentaries, interactive questions, polls, and short chats.

In other words, it is similar to following live tweets by an expert. “With Venue, fans can stop scrolling or searching to find the exact moment everyone is reacting to,” the NPE team explained. Also, just like the earlier launched apps from NPE team, it could also serve as a way to connect with friends and like-minded individuals while staying at home due to COVID-19.

Facebook has teamed up with NASCAR for Venue’s launch, making this Sunday’s “Food City presents the Supermarket Heroes 500” as the first event on this app.

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