Facebook Kills ‘Pseudoscience’ Ad Category for Targeting

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Facebook has just removed the ‘pseudoscience’ category from the list of advertisers’ category that was used to target audiences. This ad category has been removed after an investigation from The Markup. However, before it gets removed from the world’s largest social media platform, the platform’s ad portal showed more than 78 million Facebook users were interested in pseudoscience, report claims.

In addition to this, the company has also paused the availability of some other interest categories while it evaluates its list. It is quite absurd why Facebook had such a category available even when the company is working on to combat misinformation about the novel coronavirus pandemic on its platforms. 

On April 16, Mark Zuckerberg said that the platform has already added warning labels on 40 million posts “related to COVID-19.” Coronavirus misinformation and hoaxes have been a very major issue on social media which is rapidly increasing.

Zuckerberg said last week that the company was adding a “Get The Facts” section with “articles written by independent fact-checking partners debunking misinformation about the coronavirus” and would connect people who had “previously engaged with harmful misinformation about COVID-19” to accurate information.

Facebook has announced several initiatives to combat the spread of false COVID-19 claims, including removing content that could cause “imminent physical harm” and alerting people who have engaged with such misinformation, with a link to the World Health Organisation website.

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