Facebook Announces a new tool called “Why am I seeing this post?”


Facebook made an announcement today regarding its launch of a new tool called “Why am I seeing this post?” in the News Feed. This new tool will give users the information that why that particular news appeared in their News Feed. In addition, they can also personalize their News Feed via this tool.

By adding this tool, Facebook is giving its users more control of what they see in their News Feed and to give information that how Facebook’s news feed algorithm works. The company says this is the first time that they have been built information about the working of the algorithm of News Feed in the Facebook app.

To use this tool, you have to tap on the drop-down menu placed at the right-hand corner of the post of which you want to know why that post appeared on your News Feed. From there you will know why that post appeared to you. In addition, you’ll be provided with certain options to personalize your News Feed including See First, Unfollow, News Feed Preferences, and Privacy Shortcuts.

Image Credit: Facebook

As per Facebook’s blog post, the company observed during its research for the “Why am I seeing this post” feature that people wanted more than transparency on its News Feed algorithms. They wanted more control, on what they see and how these things work. And so, the company started pushing this new tool starting today itself.

Apart from this, one more thing which Facebook is updating in its new tool is, the user can see why some particular ads appeared to them or what Facebook has shared the data with the advertiser. This is all to make the working of News Feed more transparent to the user.

“Both of these updates are part of our ongoing investment in giving people more context and control across Facebook,” the company said in its blog post. “We will continue to listen to your feedback and evolve these features over time.”

As of now, Facebook is being more and more transparent to its users due to several different crises from the Government on its working. However, this is a small step taken by the company and need to take some more major steps to become more transparent to the users.

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