It’s no longer a big secret that a pretty much unprecedented global chip crisis has sent shock waves through the entire mobile industry this year, making it virtually impossible for companies like Samsung to stick to their “normal” product launch schedule and for the likes of Apple to handle smartphone demand ahead of and during the always busy holiday season.
Both iPhone and iPad production took a huge hit
What’s a few billion dollars for a tech giant?
Naturally, the answer to that question is “a lot of money”, as it would be for anyone else, person or company. But while Apple is indeed looking at “missing out on billions of dollars of revenue” this holiday quarter, which is never good, its overall profitability shouldn’t be impacted by a very large degree, especially in the long run.
On the not so bright side of things, the pandemic is still raging on in many countries, and while chipmakers have very firm and ambitious plans to expand their production capacity, said plans may not materialize until 2023 “at the earliest.”