Elon Musk’s ‘incentive’ plan to bring advertisers back on Twitter: Details here


Since Elon Musk‘s acquisition of Twitter in late October, several advertisers have paused advertising on the social media platform. They are concerned that their messages may appear next to messages containing hate speech. To address these issues, the new owner repeatedly assured advertisers by releasing data that show the microblogging platform in a positive light.
However, it seems that assurances are not enough to move advertisers from their stand. The new owner is now planning a new way in an effort to bring them back on Twitter. A report by The Wall Street Journal claims that Musk plans to offer advertisers “generous incentives” for advertising on the platform.
“Value add” to advertisers
The “generous incentives” are reportedly offered to those who advertise on the platform before December 31. The move is an apparent effort to boost advertising spends before the year ends.
According to emails shared with publication Marketing Brew by two advertising agency executives, the “value add” to advertisers reach a certain incremental spend limit. This means that Twitter will offer incentives on the basis of the spending by advertisers. In one case, Twitter is offering to match advertising spends.

How much incentive is Twitter offering to advertisers
Within the US, if an advertiser spends $200,000 (approximately Rs 1.63 crore), they will get a 25% value add. Similarly, if an advertiser spends $350,000 (approximately Rs 2.8 crore), they’ll receive a 50% value add and if the spending is $500,000 (approximately Rs 4 crore), they’ll get a 100% value add, that is, $1 million.
Furthermore, the offer doesn’t include Twitter’s Amplify, which was designed to let publishers and creators monetise their video content on Twitter. It is to be noted that about 90% of Twitter’s revenue comes from advertising.
During the last month, various reports poured in noting that advertisers paused giving their ads on Twitter. Multiple major advertisers, including Jeep, Mars, Kellogg and Verizon, stopped running ads on the platform entirely.



Read original article here

Denial of responsibility! TechCodex is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Leave a comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More