/cdn.vox-cdn.com/uploads/chorus_asset/file/23382328/VRG_Illo_STK022_K_Radtke_Musk_Twitter_Shrug.jpg "Elon Musk Introduces a Subscription-Based Reading Access on Twitter")
Elon Musk has once again attributed Twitter’s new limitations to AI companies excessively scraping data. In response, he has announced “temporary” restrictions on the number of posts people can read. Unverified accounts will now have a daily limit of 600 posts, while new unverified accounts can only view 300 posts per day. Verified accounts, including those obtained through Twitter Blue subscription or institutional verification, will be able to read a maximum of 6,000 posts per day.
In a subsequent tweet, Musk stated that the rate limits will soon increase to 8,000 tweets for verified users, 800 for unverified accounts, and 400 for new unverified accounts.
These limitations were implemented a day after Twitter began blocking access for non-logged-in users. Musk argued that this action was necessary due to numerous organizations aggressively scraping Twitter data, which was negatively impacting the real user experience.
This change is part of Musk’s ongoing efforts to monetize Twitter. In March, the company introduced a three-tier API change, introducing charges for API usage. Additionally, they recently launched the Twitter Blue pay-for-verification scheme at $8 per month. Musk has also appointed a new CEO, Linda Yaccarino, previously an ad executive at NBC Universal. Yaccarino’s role is to rebuild relationships with advertisers who had reduced their spending on Twitter.
As a private company, Twitter’s financial situation is less transparent since Musk’s acquisition. However, the hiring of Yaccarino reflects the importance of advertising revenue to the platform. Limiting access to the site contradicts the goal of providing opportunities for advertisers to showcase their paid ad spots. Musk’s monopolistic view of Twitter may be hindering a clear understanding of this.
When MrBeast, a popular YouTube personality, expressed his intention to see how long it would take to view 6,000 posts, Musk enthusiastically responded that it should take less than 1 hour and 9 minutes.
However, Musk failed to mention Twitter’s decision to lay off over half of its staff since his takeover, including individuals crucial to maintaining the platform’s infrastructure. These hasty layoffs resulted in the rehiring of some engineers and concerns about the overall stability of Twitter.
In conclusion, Elon Musk’s implementation of limits on post viewing, along with other strategic changes, reflects his continuous efforts to monetize and improve Twitter’s performance.
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Alex Smith is a writer and editor with over 10 years of experience. He has written extensively on a variety of topics, including technology, business, and personal finance. His work has been published in a number of magazines and newspapers, and he is also the author of two books. Alex is passionate about helping people learn and grow, and he believes that writing is a powerful tool for communication and understanding.
