Durga Puja AR Filters on Instagram: Facebook and Instagram launch features and content programming for Durga Puja

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Facebook and Instagram have launched a bundle of features and content programming for virtual Durga Puja celebrations. These include AR filters and stickers to create Stories, Reels, Facebook posts and programming on specific hashtags like #DurgaPujo2020, #ShubhoMahalaya, #FBDurgaPujo, #IGDurgaPujo.
The new bundle of features include:
‘Pujaparikrama’ AR effect: This effect allows people to virtually experience the Pujo and pandal festive experience.
Facebook link: https://www.facebook.com/fbcameraeffects/tryit/2877312545836462/
Instagram link: https://www.instagram.com/ar/1658029771040979/
Durga Pujo’ AR effect: This effect lets you switch between Ma Durga and an Asuram, with a casual tilt of your head; to express your moods/ personas or indulge in some fun reels and stories.
Facebook link: https://www.facebook.com/fbcameraeffects/tryit/1048037382275701/
Instagram link: https://www.instagram.com/ar/824884764936550/
Durga Pujo GIFs
Facebook and Instagram have launched Durga Pujo GIFs which are searchable with the word ‘Pujo’. These are designed to capture the spirit of the pujo from key days such as Saptami, Ashtami to key festive moments like Dhanuchi Naach’ and ‘Sindur Khela’.

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