Apple repeated the formula with last year’s holiday ad “The Surprise” as a family with two pre-teen daughters was making the journey to visit Grandpa. The parents had the annoying habit of using their iPad as an electronic pacifier/babysitter. Every time the girls acted up, out came the tablet with some downloaded movies vetted by the parents. The iPad always quieted the kids down.
Perhaps to celebrate Apple reaching its goal of doubling its Services revenue to $50 billion by fiscal 2020 (the actual figure for fiscal 2020 was $53.77 billion), we could see the company offer free limited-time subscriptions to Apple Music, Apple Arcade, Apple News+, or Apple TV+.
So what is this surprise Apple is planning for the upcoming holidays? We will have to wait to find out, but if you had to venture a guess, what do you think it could be? Just remember, you can’t always get what you want.