Disney Plus subscribers are still reeling from the recent removal of Disney content from the streaming service. As Disney prepares to merge Disney Plus with Hulu, it continues to remove numerous series and films from its catalog, including a $50 million original movie just seven weeks after its release. This purge has left cinephiles and film preservationists disheartened, leading them to propose alternative solutions for these films instead of erasing them completely.
With the changing global market and the rise of at-home viewing preferences, Disney no longer enjoys the guaranteed $1 billion box office success it once did. This shift has cost the company hundreds of millions, but could the solution be as simple as creating fresh content? The speed at which Disney is purging content is so fast that even the individuals who worked on these projects don’t have time to watch them.
A TikTok video by Reese Bobo, a grip who worked on Disney’s Crater, has gone viral, highlighting the issue of original content being removed too quickly. Bobo reveals that he never had the opportunity to see the film he worked on, despite contributing to it alongside his family. His comments about Crater being a “tax write-off” movie raised questions about the film’s financial performance. Bobo explained that underperforming movies are cut from streaming services to serve as tax write-offs, which is disheartening considering Crater was only available for streaming for a short period.
Film enthusiasts on Twitter joined the discussion, suggesting that when movies are removed for tax reasons, they should become public domain and available for upload anywhere. Some proposed physical releases or allowing subscribers to download the films as a means to give them a chance to reach an audience. While piracy was mentioned, it was not endorsed by reliable sources.
Disney’s streaming woes can be better understood when considering its recent loss of over 4 million subscribers. This has prompted the company to cut costs. Theatrical releases are also struggling, with big-budget blockbusters resulting in nearly a $1 billion loss at the box office. Even popular franchises like Indiana Jones and Ant-Man are not performing as expected. This downturn could be attributed to Disney’s focus on nostalgia, which may have reached a saturation point and is no longer resonating with audiences.
Journalist and film critic Josh Spiegel suggests that Disney needs to invest in telling new stories rather than relying solely on remakes and nostalgic content. While audience preferences have evolved and streaming platforms have conditioned viewers to wait for theatrical releases to arrive online, Disney should consider creating fresh and innovative films.
The recent Disney Plus purge revealed that Disney does produce new and original projects, but it seems less invested in marketing these initiatives. For example, the film “Elemental” has struggled to recoup its $200 million budget due to poor marketing choices. Similarly, the lack of promotion for upcoming films like “Wish” leaves potential viewers in the dark and decreases enthusiasm. Disney must recognize that the absence of effective marketing can lead to the failure of these movies.
In conclusion, Disney should explore new strategies and avoid relying solely on established IP and nostalgic storytelling. The company must invest in unique and innovative films and ensure proper marketing to captivate audiences. By adapting to the changing landscape and embracing fresh ideas, Disney can regain its prominence in the industry.
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Khushi Patel is a science fiction author who lives in Austin, Texas. She has published three novels, and her work has been praised for its originality and imagination. Khushi is a graduate of Rice University, and she has worked as a software engineer. She is a member of the Science Fiction Writers of America, and her books have been nominated for several awards.
