The popularity of digital signage technology has grown substantially in recent years. It appears that this trend is unlikely to stop anytime in the near future. On the contrary, it’s now estimated that the global value of the digital signage market will reach $14,220 million by 2026.
Numerous factors account for the growth of this market. The following are among the more noteworthy:
Versatility
Digital signage can be used in a wide range across many industries. At large complexes, it can serve as an interactive directory or map. In various large facilities, it can share important alerts with guests and employees. Digital signage can be used to display schedules of events or promote on-site services at resorts. Digital signage can also be used in education, healthcare, and numerous other sectors.
Those are merely a few examples. The general point to understand is that digital signage isn’t merely a tool for a limited set of niches. It’s a versatile technology that has a very long list of applications.
Digital signage’s versatility also gives some users more freedom to make decisions they might have been reluctant to make in the past. For example, at a resort or hotel, digital signage can allow a user to more quickly make changes to signage promoting restaurant menu items, services, prices, and more.
In the past, because making such changes would require having to replace the existing signage, some may not have made such changes as often. Now that they can use digital signage instead of traditional signage, they have greater power to make changes whenever they like.
Cost
Some may be reluctant to use digital signage in place of traditional signage because they fear the cost will be too great. However, the cost of digital signage has actually been consistently declining for several years.
Digital signage can also help a business or organization save money over time. For example, with traditional signage at a campus or large complex, every time a new building or feature is added to the facility, all the directory maps must be replaced with new ones. This isn’t necessary when digital signage is used in place of a traditional map. Whenever they need to, a business or property owner can update it very easily.
This also reduces the use of valuable resources. That’s becoming important to companies as more and more surveys reveal consumers want them to practice sustainability in their operations.
Attractiveness
Digital signage is simply more likely to attract attention at a property when compared to traditional signage. This benefits those who use it in a variety of ways.
In the hospitality industry, digital signage can increase the odds that a guest will notice a sign promoting an on-site amenity. In various industries, digital signage can focus employees’ attention more effectively during meetings and training sessions. In education, teachers have found that using digital signage in place of chalkboards can make lessons more engaging for students.
These factors all play a role in the growing popularity of digital signage. As usage of it becomes more widespread, the value of the digital signage market will only continue to increase at a fast pace.
Talha Ali is your tech generalist, covering a wide spectrum of topics within the ever-evolving world of technology. With a curiosity for the latest innovations, industry trends, and breakthroughs. Whether it’s hardware, software, emerging technologies, or the intersection of tech with daily life, Talha’s articles provide readers with a well-rounded perspective on the dynamic landscape of the tech industry.