The iPhone 12 has received a warm reception in China, says a new report from the South China Morning Post.
The publication reports that consumers queued up outside Apple’s flagship shop in Beijing before its opening time on Friday in chilling weather to get their hands on the 6.1-inch models. This implies that the tensions between the US and China have not really affected Apple’s brand image in the far eastern country.
The new phones are also trending on popular Chinese online marketplaces. Alibaba’s Tmall has seen 30 million search queries, which is twice the search volume seen during the same period last year for the iPhone 11. JD.com’s stock was wiped out within 30 seconds on October 16 after preorders went live.
China is key to the iPhone 12 supercycle
The iPhone 12 is Apple’s first 5G-ready phone and it is widely expected to trigger a supercycle.
The analyst also says that 1.7 to 2 million units of the iPhone 12 and 12 Pro were preordered globally within the first 24 hours. In contrast, only around 500,000 to 800,000 units of the iPhone 11 were preordered within a comparable period.
The most difficult phones in the world to buy right now: iPhone 12 Pro and Mate 40 Pro+
The iPhone12 Pro has a premium of 1,000 yuan in China, and the scheduled quota for Mate40 Pro+ ends within one second.
— Ice universe (@UniverseIce) October 23, 2020
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