Oppo, the renowned smartphone manufacturer, is anticipating a significant surge in sales volume for its Reno 10 series in India. The company has set an ambitious target of an 83 percent increase compared to the previous version. This projection was shared by Oppo India’s Chief Marketing Officer, Damyant Singh Khanoria, during a recent company event.
Oppo believes that the Reno 10 series will be at the forefront of its business activities during the upcoming festive season. In line with this expectation, the company unveiled three new 5G smartphones: Reno 10 5G, Reno10 Pro 5G, and Reno10 Pro+ 5G. These devices range in price from Rs. 39,999 to Rs. 54,999.
One of the key highlights of the latest Reno smartphones is the dedicated telephoto portrait camera and fast charging capability. The telephoto sensors in the Reno 10 series range from 32-megapixel to 64-megapixel, offering users an enhanced photography experience.
The arrival of the latest version of the Reno 10 series comes after a gap of around one and a half years, following the launch of the Reno 8T series in February last year. India remains a vital market for Oppo, with the company witnessing growth throughout the year. Despite facing challenges in the market, Oppo has successfully navigated through and maintained a strong position. Khanoria expressed optimism about Oppo’s performance, stating that this year is expected to be one of the best for the brand in India.
According to CounterPoint Research, Oppo achieved a 9 percent year-over-year growth and secured the fourth spot with a market share of 12 percent in the March 2023 quarter. The brand has been particularly focused on expanding its shipments in the high-tier segments, with the upper mid-tier range (Rs. 20,000-Rs. 30,000) witnessing the highest growth among all brands. In fact, Oppo experienced a remarkable 144 percent year-over-year growth in this category, driven by the success of its F series.
In conclusion, Oppo is projecting a substantial increase in sales volume for its Reno 10 series in India. With the launch of three new 5G smartphones and a strong focus on camera and charging capabilities, Oppo aims to excel during the festive season. Despite industry challenges, the company remains confident in its prospects and expects this year to be highly successful in India.
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