Chrome Now Testing Resource-Heavy Ad Blocking Feature, Could Launch In August


Last year, Google promised to bring an ad-blocker to block ads that hit a certain resource limit in Chrome. Keeping its promise alive, Chrome has started testing this feature.

Chrome is blocking ads that hit a certain resource limit in Chrome, to prevent things like crypto miners or poorly-made ads from making a dent in your battery life or network use. An experiment for this heavy ad-blocker has started in Chrome 84 which is expected to hit the stable release by the end of August.

The mechanism behind the working of this feature is quite simple. Google is going to impose a flat resource limit on all ads: Either 4MB of network data, 15 seconds of CPU use in any 30 second period or 60s total of CPU usage. Any of the ads that exceed this limit will be removed and unloaded.

According to Google, a tiny fraction of ads (0.3%) are responsible for over a quarter of all ad-related network data and CPU usage. Google expects that these new limits will prevent that small number from hurting your battery life, data cap, and overall internet experience.

Well, this feature is already booked in its testing phase in Chrome 84. It is important to note that it’s controlled by two separate flags you’ll have to enable/disable. The feature is slated to arrive in Stable around the end of August. For more details, you can check the documentation right here

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