Beyond Meat’s plant-based products have expanded through various restaurants and grocery chains, but now fans of its product can order directly. Its competitor Impossible Foods launched direct-to-consumer sales back in June, as both companies pitch their faux-meat to customers who may be avoiding those same restaurants and grocery stores as much as possible.
Their offerings are fairly similar, with several “family size” bundles that start around $50 — enough to defray the cost of free two-day shipping in the continental US and likely high enough that they don’t directly compete with local grocery stores.
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