The updated Beyond Burgers will be available across the US in early 2021, although Los Angeles residents can reserve a slot to try the burgers between November 18th and November 20th.
This revamp could help adoption among those who still notice too much of a difference between plant-based burgers and meat, not to mention those who’ve wanted burgers that were genuinely healthier in addition to the reduced environmental impact. And in some ways, this might be crucial to Beyond Meat’s survival. Its arch rival Impossible Foods, for example, is rapidly expanding its footprint. Tastier and more health-friendly burgers could give Beyond an edge and keep it ahead of at least some competitors.