Home Entertainment Believer’ Sets Franchise Records but Still Disappoints

Believer’ Sets Franchise Records but Still Disappoints

Believer’ Sets Franchise Records but Still Disappoints

Having debuted to an estimated worldwide opening weekend of $27 million domestically and $45 million globally to set new franchise records, it would be easy to assume that The Exorcist: Believer is on its way to box office success and immense profitability having already recouped its budget.

However, almost the exact opposite is true, with Universal a million miles away from seeing a return on the investment that saw the studio shell out $400 million for the rights to the property and announce a brand new trilogy. When you factor in the production costs along with marketing and distribution expenses, then David Gordon Green’s latest legacy reinvention of a classic horror saga is going to cost well over half a billion dollars when all is said and done.

Image via Universal Pictures/YouTube

Being widely-panned by critics and crowds alike is hardly a great start, either, with Believer holding 23 and 57 percent approval ratings on Rotten Tomatoes at the time of writing. For a commercial comparison, the latest Exorcist opened well below the $76 million of Gordon Green’s Halloween, not to mention the $49 million and $40 million of Halloween Kills and Halloween Ends, both of which also debuted day-and-date on Peacock to place them at a theatrical earnings disadvantage.

It may have only been playing on the big screen for a matter of days, but if The Exorcist: Believer continues on its current trajectory, then spending a quite frankly insane amount of money on a trio of supernatural terrors is going to end up looking like a terrible business decision for all involved.

 

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