The success of Barbie continues to prove that it is more than just a toy. The Greta Gerwig-helmed adaptation of the iconic Mattel doll has shattered records at the box office, surpassing the previous title-holder, Captain Marvel. In just 17 days since its premiere last month, Barbie has become the highest-grossing live-action film directed or co-directed by a woman, according to ComicBook.
This milestone puts Barbie ahead of Captain Marvel, which was co-directed by Anna Boden and Ryan Fleck and earned $1.128 billion, while Barbie has already raked in $1.183 billion and counting. This recent achievement adds to an already impressive list of records set by Barbie. Gerwig’s film became the first directed by a woman to cross the $1 billion mark earlier this month.
Aside from breaking box office records, the success of Barbie has also propelled Greta Gerwig to become the highest-grossing female director of all time. It has also surpassed The Super Mario Bros. Movie as the biggest film opening of 2023. In addition, Barbie holds the record for the highest-ever opening weekend for a non-sequel or non-remake. Together with its companion film Oppenheimer, it made for the fourth biggest domestic opening weekend of all time, earning a collective $301.4 million.
With such an impressive track record, fans are eagerly awaiting Barbie‘s potential to dethrone Frozen II as the highest-grossing film directed or co-directed by a woman, even though the latter is an animated film. Regardless, Barbie now ranks among the top 10 most successful international films from Warner Bros., surpassing The Dark Knight Rises and three installments of the Harry Potter franchise.
Film experts attribute the success of Barbie to its extensive marketing campaigns and the buzz generated by leaked on-set images featuring co-stars Margot Robbie and Ryan Gosling. Furthermore, the film has gained unexpected attention from outraged conservatives, adding to its popularity and making it a blockbuster of epic proportions.
The record-breaking box office performance of Barbie is not only a testament to its success but also bodes well for future endeavors. The potential sequel to Barbie and the forthcoming adaptations of various Mattel titles such as Barney and a J.J. Abrams-directed Hot Wheels film are likely to benefit from this momentum, forming a toy-inspired cinematic universe.
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Khushi Patel is a science fiction author who lives in Austin, Texas. She has published three novels, and her work has been praised for its originality and imagination. Khushi is a graduate of Rice University, and she has worked as a software engineer. She is a member of the Science Fiction Writers of America, and her books have been nominated for several awards.
