Peacock, a new addition to the streaming services, is increasing its prices starting from August 17th. According to reports from Variety, The Hollywood Reporter, and The Streamable, both of Peacock’s streaming plans will see a price hike. The cheaper Premium plan will increase by $1 per month, from $4.99 to $5.99, while the Premium Plus package, which offers ad-free content, offline downloads, and access to live local NBC channels, will go up by $2, from $9.99 to $11.99 per month.
Customers will receive notifications about the price change starting tonight. However, the company has not commented on any adjustments to the annual pricing, which has been $49.99 or $99.99.
This price increase for Peacock is just the latest in a series of hikes across various streaming services, including Netflix, HBO Max, Paramount Plus, and Disney Plus. This trend is expected to continue as streaming services aim to meet investors’ expectations. They may have to risk losing subscribers who refuse to pay these higher prices.
Peacock has lined up an array of content in the coming months, including the new Twisted Metal TV show, WWE, Big Ten college sports, and an NFL playoff game. However, these offerings come at a cost, and subscribers who joined Peacock with a discounted coupon code in June 2022 will now have to pay more.
It’s worth noting that Comcast, the owner of NBCUniversal, is also an investor in Vox Media, the parent company of The Verge.
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