Audio-Technica just launched ‘auto-sterilizing’ earbuds and I 100% don’t get it

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It’s not the first time we’ve seen this kind of thing: LG’s been offering bacteria-killing cases bundled with its Tone earbuds since 2020 – and I for one really enjoyed the company’s newest T90 buds, but that had nothing to do with the bacteria blitzing and everything to do with the wild head-tracked Dolby Atmos. 

But it is the first time Audio-Technica has approached true wireless headphones in this way. 

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