ASUS ZenBook 14 OLED review (2023): A compelling AI PC stuck in a familiar design

But back to Intel’s Core Ultra chip. Our review unit, which was equipped with a Core Ultra 7 155H, 32GB of RAM and Intel Arc graphics, delivered some healthy gains over ultraportables running Intel’s 13th-gen chips. It scored 1,000 points higher in PCMark 10 compared to the ZenBook S 13 running a Core i7-1355U, and its Arc graphics were almost twice as fast as the S 13’s Intel Xe graphics in the 3DMark Wildlife Extreme benchmark.

None	Geekbench 6 CPU	PCMark 10	Cinebench R23	3DMark Wildlife Extreme
ASUS ZenBook 14 OLED (Intel Core Ultra 7, 2023)	2,240/10,298	6,170	1,599/7,569	4,827
ASUS ZenBook S 13 (Intel i7-13700H, 2023)	2,479/13,367	5,165	N/A	2,784
Apple MacBook Pro 14-inch (Apple M3, 2023)	3142/11,902	N/A	1,932/10,159	8,139

While it’s far from a gaming machine, the ZenBook 14 OLED’s Arc graphics also reached between 30fps to 49fps while playing Halo Infinite in 1080p with low graphics. Streaming games over Xbox cloud gaming delivered far better results: Halo Infinite and Forza Motorsport played like a dream over Wi-Fi in my office. Of course, that’s more a testament to the ZenBook’s wireless hardware than its graphics.

Intel’s Core Ultra chips are also focused on a lot more than just raw horsepower (Intel’s internal benchmarks even show it getting bested by a 13th-gen chip in some single-threaded tasks, a trade-off it made to deliver better AI and graphics performance). The addition of an NPU means the ZenBook 14 OLED can handle AI workloads in the future; developers like Adobe and Audacity have announced they’re working on AI-powered features in their apps. If you’re not using those apps, there’s not much to do with an NPU in Windows yet except for Microsoft’s Studio Effects, which lets you blur backgrounds and automatically keep yourself in frame during video chats. And notably, Studio Effects delivers far better background diffusion and person detection than the built-in alternatives in Zoom and Google Hangouts.

Buying an AI PC like the ZenBook 14 OLED is more a bet on the future rather than an immediate speed upgrade. But based on the industry support we’ve seen from Microsoft and other big tech firms, having an NPU-equipped PC could pay off soon. Just imagine Microsoft giving Copilot offline capabilities to make it more responsive, similar to Apple’s push to make Siri available offline (something also powered by the company’s Neural Engine). Eventually, you may be able to speak aloud to Copilot and have it instantly find files or locate a specific setting on your PC.

I won’t blame you if you’re not excited by the future of AI PCs. When Macs switched over to Apple Silicon chips, there were dramatic performance improvements over Intel’s older hardware, along with the additional benefits of the Neural Engine and far better battery life. Windows users, instead, can only hope and pray that developers actually tap into NPUs.

For now, though, you can look forward to some decent battery life from Intel’s Core Ultra chips. The ZenBook 14 OLED lasted 12 hours and 43 minutes in the PCMark 10 Modern Office battery benchmark, which was longer than any other PC we’ve tested. During a recent trip, it held up for around a day and a half for general productivity work (lots of web browsing, writing, photo editing and a few video chats). ASUS is still lagging behind Apple, though — the M2 MacBook Air lasted 16 hours and 30 minutes in our benchmark. Fan noise also remains a problem: Its fans spun up noticeably during a podcast recording, whereas the fan-less MacBook Air is completely silent even under heavy workloads.

After spending a few weeks with the ZenBook 14 OLED, I’ve grown to love its OLED display and I’m intrigued by the possibilities of the Core Ultra chip’s NPU. It’s just a shame to see those features stuck in a relatively humdrum package. If you care more about getting a good deal than style, though, this ZenBook is tough to beat.

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