Apple’s AirTag is a ‘hit’ product, analyst claims second-gen may arrive soon

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The Apple AirTag is the most affordable product the company makes. While there have been controversies around its safety and instances of AirTag being used for stalking, it looks like the AirTag has become a successful product. Noted Apple analyst Ming-Chi Kuo believes that Apple may have shipped about 20 million of AirTag units in 2021. Further, this number is expected to rise in 2022.
In a tweet, Kuo said that the AirTag shipments have gradually grown since its release in 2021. “Shipment estimations of AirTag reach about 20 million & 35 million units in 2021 & 2022, respectively,” said Kuo in a tweet and mentioned that AirTag haven’t received as much attention as other Apple products. If the estimates are accurate then 55 million units in two years certainly classify the AirTag as a ‘hit’ product in Apple’s portfolio.


Will a second-gen AirTag arrive soon?

Kuo estimates that if the shipments continue to grow, Apple could develop a second-generation of AirTag with new features. Since its launch, the AirTag has received a fair amount of attention. However, not all of it has been positive. There have been multiple instances of stalkers using AirTag to target people. Questions have arose about how secure the AirTag actually is. There’s little doubt that the AirTag is quite an effective tracking device but not without certain question marks over its eventual use.
Apple has brought several updates and features to AirTag. For instance, a user is notified if they are carrying an AirTag that doesn’t belong to them. If an AirTag is far from the owner then it makes a faster sound to let the user know. Further, Apple also launched an exclusive Android app, which helps users find out who the AirTag actually belongs to. It has only been a year since the launch of the AirTag, so it will be a surprise if Apple actually refreshes it so soon. However, if — as Kuo estimates — the sales of AirTag continues to rise then we may see an upgrade soon enough.

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