The Apple Vision Pro is slowly losing steam in the U.S., which means that the only way to garner additional shipments for the year is to expand to other regions. According to the latest report, the company intends to launch its mixed-reality headset in seven regions that does not include the U.S. However, this will happen after the company’s WWDC 2024 keynote, which is expected to start on June 10.
Retail employees across various physical outlets are being debriefed on the Apple Vision Pro, which is similar to what was happening in the U.S. prior to the headset’s launch
A report from Bloomberg states that hundreds of Apple’s retail outlet employees worldwide are flying in to receive training on the company’s AR headset. These training sessions are likely similar to the ones that U.S. retail personnel received before the Apple Vision Pro launch, which helped employees familiarize themselves with how to approach potential buyers and give them a positive first impression of the $3,499 device. An exact launch date has yet to be provided, but Apple CEO Tim Cook stated that the head-mounted wearable would arrive in China later this year.
Additional information states that the Apple Vision Pro will expand to Australia, China, Germany, France, Japan, South Korea, and Singapore, but after the Worldwide Developers Conference concludes on June 14. It is clear that the technology giant aims to grow its presence globally to give it an edge against the competition. However, another motivation for Apple to launch in other regions would be to increase sales and combat the waning demand for its most ambitious product yet.
After being estimated to ship up to 800,000 units this year, Apple Vision Pro figures have dropped drastically, with analyst Ming-Chi Kuo now predicting that the headset will not ship more than 450,000 units in the year. The Apple Vision Pro 2 may have better pricing control, with a rumor claiming it will start from $1,500. However, based on a more reliable source, Apple has yet to figure out how to bring down the price. This revelation may hint that customers may have to bear a sufficient amount of financial burden for a few generations if they want to daily drive an Apple Vision Pro.
News Source: Bloomberg
Maria Malik is your guide to the immersive world of Virtual Reality (VR). With a passion for VR technology, she explores the latest VR headsets, applications, and experiences, providing readers with in-depth reviews, industry insights, and a glimpse into the future of virtual experiences.
