Apple is a strange company. Yes, I know that’s a weird disclaimer, but it is: its marketing department in particular likes to twist reality in all sorts of ways that other phone makers cannot really match.
Yes, most of the time, it gets its message across very well, and if you’ve watched some Apple product ads, you are probably left with a warm fuzzy feeling. It’s something similar to what Coca Cola does with its ads, they are not always about a particular feature or taste, but they leave you with positive feelings. Job well done.
That is why we pay very close attention to those numbers, and just a bit less to the “super-duper-fantastic” adjectives that cannot be quantified. This year, one number stands out in particular for me, and this number is all about battery life. The big new iPhone 13 feature!
The iPhone 13 battery MYSTERY!
See, we can also be dramatic!
However, if you dig a bit deeper and go to the iPhone compare page over at Apple.com, you’d notice that Apple actually does some very specific battery testing.
After all, YouTube is one of the most popular apps in the world, and so is TikTok, and Facebook, all focus pretty much around video.
And here is the big surprise: the iPhone 13 mini — in Apple’s very own estimates — lasts 13 hours of continuous video streaming.
WHAT?! There should be more exclamation points here. That is crazy!
iPhone 13 mini beats iPhone 12 Pro Max
In Apple’s very own testing
That is incredible, and of course, it’s really curious too. Has Apple done something special inside the Apple A15 with its new video decoder to allow for far longer battery life while streaming videos? How is that really possible?
How is that possible?
The Apple A15 has a new video decoder, but is that it… we don’t know!
We don’t know the answer to that question, but we have reached out to Apple and we’re indeed very curious. Do you, our readers, have any idea how is that possible? We’re looking forward to your comments below.