Apple Might Bundle the Apple TV+ and Apple Music into a Single Package


Apple is all set to launch its video streaming subscription service Apple TV+ on November 1. However, it looks like Apple isn’t settled yet with its video streaming services and wants to give it a finishing touch before making it live. According to a recent report, Apple is considering bundling Apple TV+ and Apple Music into a single package.

The possible reason behind this step taken from Apple is the company is trying to replicate its music streaming success in the incredibly competitive and increasingly crowded video streaming market. 

According to a report from Financial Times, the company has entered talks with major music labels regarding the bundling but have not discussed pricing of it currently. It has further revealed that one of the big labels is against the idea since they fear losing out on revenue.

The report further explains that the music industry’s uncertainty goes back to the early days of Apple’s iTunes store. At that time, the former Apple CEO Steve Jobs leveraged access to the growing digital marketplace to get record labels to agree to a price of USD 0.99 per song. 

Now, the company is offering a one-year subscription for Apple TV and Apple Arcade free of cost if a person buys a new iPhone, iPad or Apple TV. Furthermore, one can share the subscription with six family members at no extra cost. Notably, Apple Music currently costs $10 and according to The Next Web, the bundling might bring the cost to $12 or $13.

All-n-all, there is no confirmation whether the Apple TV+ and Apple Music will combine into one package or not. However, if this will happen, it will be easier for the subscribers to manage and enjoy both of the subscriptions in a single package.

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