Apple may finally take Google head on and launch its own search engine. If media reports are to be believed, an important deal between Apple and Google is coming to end. As per the deal, Google pays billions of dollars every year to Apple to be the default search engine on Safari. Very few people actually know how much Apple makes from this deal.
For references, it costs Google at least $1.5 billion every year to be the default search engine on the Safari internet browser on iPhones just for the UK region. This information was revealed by the UK government’s Competition and Markets Authority.
Now, the problem with the deal is that the fees that Google pays to Apple for the default position “creates a significant barrier to entry and expansion” for competitors of Google. Not to forget, Google is just another search engine option for Safari users. There’s Yahoo, Bing and DuckDuckGo as well. But very few iPhone users seem to visit the settings menu of their iPhones and think of changing the search engine of Safari. This is why Google happily pays billions to Apple to stay default: to keep out Bing, Yahoo and DuckDuckGo out of the iPhone race. And this why regulators are unhappy with this Google-Apple deal.
If the UK government forces Apple and Google to get rid of this monopolistic deal, then there will be ripple effects in other regions of the world as well. And this is exactly why Apple may think that it may be a good time to launch its own search engine. Not to forget, Apple is now the most valuable tech company in the world, and having its own search engine may not be a big deal for it.
As per a report by Coywolf, Apple is actually investing and also hiring people for the same. The report also mentioned that Apple has started to bypass Google completely to show direct results within Spotlight Search. Apple also rolled out major updates to the About Applebot to include things that are relevant to SEO and webmaster.
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