The latest smartwatch market report is out, but unlike the typical quarterly research papers ranking the world’s top vendors by unit sales, this one focuses primarily on the industry’s revenue numbers generated during the year’s first six months.
The Cupertino-based tech giant also impressively managed to boost its shipment volumes by 22 percent year-on-year even as the industry on the whole was “flat” from this particular standpoint due to the coronavirus pandemic. For what it’s worth, COVID-19 couldn’t stop the market from improving its revenue haul, which means worldwide average selling prices were actually on the rise during H1 2020.
Considering that order, it shouldn’t come as a big surprise that Huawei moved ahead of Samsung on the overall revenue table, but believe it or not, Garmin managed to snatch the silver medal thanks to “one of the broadest portfolios of smartwatches in the market.”
Garmin’s success is perhaps that much more surprising when considering Fitbit’s struggles, given that the two companies have always been engaged in a very direct and fierce battle that the latter brand dominated for a fairly long time.
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