Apple already has its Apple Music, Apple TV+ and Apple Arcade subscriptions but now there’s a new addition called Apple Fitness+. This service aims to help iPhone, iPad and Apple Watch users stay in shape via a first-of-its-kind workout experience.
Apple says its new fitness subscription will deliver personalised recommendations to help customers quickly get to their next workout.
All of these interactive sessions can be viewed on an iPhone, iPad or TV with fitness data from the Apple Watch also display in real time.
That means you can instantly see calories burned and heart rate without needing any extra equipment.
In fact, many workouts can be done with no equipment at all or just a set of dumbbells. The familiar Activity rings from Apple Watch also appear onscreen, highlighting the wearer’s progress and launching an animated celebration as they close.
Using a custom recommendation engine, Fitness+ will also consider previously completed workouts and intelligently suggests new options that match the workouts users select most often, or something fresh to balance their current routine.
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Apple Fitness+ will launch with the most popular workout types including Cycling, Treadmill, Rowing, HIIT, Strength, Yoga, Dance, Core, and Mindful Cooldown, and each is accompanied by music thoughtfully curated by the trainers. Each week, the team of Fitness+ trainers will deliver fresh workouts from the studio across a range of lengths, disciplines, and music genres so there are always new workouts to explore.
“We’re so excited to energise our customers with new ways to get active and stay active with Apple Watch,” said Jay Blahnik, Apple’s senior director of fitness for Health Technologies.
“With diverse studio workouts that are suitable for all ability levels, led by a phenomenal group of unique trainers, and an approachable programme designed for beginners all the way through to the fitness enthusiast — as well as the flexibility to work out anywhere — there’s something for everyone. We know Fitness+ will take working out with Apple Watch to the next level with unparalleled engagement, convenience, and inspiration.”
Fitness+ will be available to Apple Watch customers as a subscription service before the end of 2020 for £9.99 per month or £79.99 per year.
Along with Fitness+ there’s another new addition to Apple’s subscription plans with the launch of something called Apple One. This allows users to subscribe to a number of services for a single fee rather than paying for multiple plans.
Starting this autumn, customers with Apple subscriptions will be recommended the right Apple One plan for them so they can sign up with a tap from any Apple device and get even more for less.
Individual includes Apple Music, Apple TV+, Apple Arcade, and 50GB of iCloud storage for £14.95 per month.
Family includes Apple Music, Apple TV+, Apple Arcade, and 200GB of iCloud storage for £19.95 per month, and can be shared among up to six family members.
Premier, where available, includes Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and 2TB of iCloud storage for £29.95 per month, and can be shared among up to six family members.
“Apple One makes enjoying Apple subscription services easier than ever, including Apple Music, Apple TV+, Apple Arcade, iCloud, and more,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “With Apple One, you can access the best of Apple entertainment across all your favourite devices with one simple subscription.”
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