Amazon is entering the television market with a bang by offering its Fire TVs at their lowest prices ever for its annual Prime Day sale. Despite being launched in the UK only a few months ago, these custom-designed Smart TVs are now available for under £150, making them one of the best deals of Prime Day.
If you’re looking for the most affordable Smart TV from Amazon, the Fire TV 32-inch (720p HD) is the perfect choice. It has dropped down to just £149.99 from its standard RRP of £249.99, making it one of the most reasonably priced TVs in the market. It’s particularly suitable for a kitchen or spare bedroom.
As the name suggests, Amazon has created these Smart TVs with its popular Fire TV operating system in mind. Instead of purchasing a separate Fire TV Stick to add the software to your existing television, the Fire TV hardware comes with everything pre-installed. It supports major streaming platforms like Prime Video, Disney+, Netflix, BBC iPlayer, and ITV Hub, as well as games, video call software, gaming streaming via Amazon Luna, and voice search through Alexa.
While £149.99 is an incredibly low price for an all-in-one television, it’s important to note that this Fire TV model is limited to 720p resolution. This is still considered high definition, but TVs with 1080p or 4K Ultra HD will provide a much sharper and more detailed viewing experience. Amazon offers Fire TV models with higher resolution screens, but they come at a slightly higher cost.
Furthermore, although the 32-inch Fire TV supports Dolby Digital Audio, for optimal sound quality, it’s recommended to use a soundbar or sound system. This applies not only to this £149.99 model but to all flat-screen TVs, as their slim design doesn’t lend itself to excellent audio performance.
To take advantage of the discounts offered during Prime Day sales, a valid Amazon Prime membership is required. Unlike other sales on Amazon, such as the January sales or Black Friday, Prime membership is necessary. However, if you’re not a member, you can sign up for a 30-day Prime free trial. Even if you’ve already used the trial before, it’s worth checking if your account is eligible again, as Amazon allows existing customers to take advantage of a free trial every year or so.
In our review of the Fire TV 4-Series, we commended this television for its easy setup process and flawless user interface. These features are standard across all Amazon Fire TVs, not just the more expensive 4-Series. This is because all Amazon Fire TVs come with the popular Fire TV software pre-installed. This software provides instant access to a wide range of services, including Prime Video, Netflix, Apple TV+, and Disney+. The included Alexa remote control has dedicated buttons for the most popular streaming services, as well as an Alexa button for easy access to the virtual assistant.
Thanks to Alexa support, you can control your viewing experience with voice commands, including searching for shows, films, and actors, pausing playback, setting timers, adding reminders to your to-do list, and even checking live footage from your Ring video doorbell. If you’re familiar with Amazon Echo smart speakers, you’ll find that Alexa works exactly the same on this flat-screen television.
On the back of the television, Amazon has included multiple HDMI ports, ensuring that you won’t run out of connections if you have additional devices like a Sky box, gaming console, or Apple TV set-top box.
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Alex Smith is a writer and editor with over 10 years of experience. He has written extensively on a variety of topics, including technology, business, and personal finance. His work has been published in a number of magazines and newspapers, and he is also the author of two books. Alex is passionate about helping people learn and grow, and he believes that writing is a powerful tool for communication and understanding.
