In disclosing the stats it chose to share today, Amazon wants to paint a picture of itself as a company that is, on the whole, a positive player in the retail space. And it’s not hard to see why. Following a report in April that alleged Amazon had used third-party seller data to design some of its in-house products, the company has been on the defensive ever since.
In July, Amazon CEO Jeff Bezos testified before the House Judiciary Committee. When the topic came up, he said he couldn’t guarantee the company hadn’t misused seller data. Earlier this month, Democrats on the House Judiciary’s antitrust subcommittee published their report on that hearing and their broader investigation. Their main recommendation? Congress should impose “structural separations and prohibitions” on Amazon and its Big Tech peers. That’s something you have to imagine Amazon wants to avoid, and why it’s putting the focus on third-party sellers for Prime Day 2020.
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