With the launch of Galaxy A51 and Galaxy A71 smartphones, South Korean tech giant Samsung also announced some …Read More
With the launch of Galaxy A51 and Galaxy A71 smartphones, South Korean tech giant Samsung also announced some features specifically designed for Indian customers under its Make for India innovation. The company is expanding it by adding two new features as a part of AltZLife to smartphones. The two ‘Make for India’ solutions that are part of AltZLife are Quick Switch and Content Suggestions and they have been developed by a team of engineers at Samsung R&D Institutes in Bangalore and Noida using insights from consumer research.
The new features have been developed following deep consumer insights to give smartphone users better privacy options and will enhance the smartphones’ privacy level.
With the new AltZLife features, Samsung smartphone users can quickly and easily switch between normal mode and private mode (Secure Folder) by simply double-clicking on the power key. The on-device AI function also intelligently suggests moving private content to the Secure Folder.
The AltZLife Mode feature will be available to existing as well as new users of Galaxy A71 and Galaxy A51 via an OTA update that will be rolled out on August 10, 2020.
“An industry first innovation, this intelligent mode feature has been designed keeping in mind the inherent need of consumers, especially Gen Z, for enhanced private privacy when it comes to storage and access of content on their smartphones. This helps eliminate the anxiety that consumers usually face while also sharing their smartphones with someone,” Manu Sharma, Senior Director, Mobile Business, Samsung India, said.
According to a research conducted by Samsung, 79% of Gen Z consumers admit to having content such as images, applications and private chats on their smartphones that they do not want family or others to see. In addition to this, they also want to hide the fact that they have things they do not want to share.
How does AltZLife work
As already mentioned AltZLife comes with two modes features—Quick Switch and Content Suggestions—which help provide a private and secured experience to consumers. The entire process takes place on the device itself with the built-in on-device AI solution without the need for any interaction with server or cloud.
Quick Switch helps users to create two instances — private and normal mode– of the same app and users can switch between them with double-press of the power button.
For example, a consumer can easily move between the normal Gallery and a private Gallery or from a normal WhatsApp to a private WhatsApp with a simple double click of the power button. The private versions of these apps are secured by Samsung Knox in the Secure Folder of Galaxy smartphones. Samsung has also added a separate authentication mode for private mode
Content Suggestions is an AI-based app inside the Secure Folder, that automatically identifies the private images from the gallery and suggests users to move private images of pre-selected categories to the Secure Folder.
For this to happen, users have to simply select specific faces or a type of image they want to tag as private and keep them secured in the private gallery of the Secure Folder.
Once the initial setup is complete, the AI engine kicks in and identifies relevant images from the entire gallery without any private information leaving the device.
For those unaware, Samsung has already launched other AI-based Make for India modes such as Alive Intelligence, which offers Multilingual Keyboard, Smart Crop, Useful Cards and Finder.
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