HyperX and Allied Esports have renewed their deal with the Luxor to keep their branding on the Las Vegas esports venue.
HyperX and Allied Esports have announced the renewal of their deal with the Luxor Hotel & Casino for the esports arena, which will give them exclusive naming rights for the HyperX Arena Las Vegas for multiple years. The deal includes prominent branding and signage both inside and outside of the venue, as well as across all arena promotions, content, and social media. The companies will also partner on multiple co-branded gaming and esports experiences. More details about the deal can be found below.
“The HyperX Arena Las Vegas, our premier esports venue and production facility in North America, has become a global destination for esports fans and industry professionals alike. Since its opening in March 2018, the arena has hosted more than 700 events, including League of Legends All-Stars, NHL World Championship, and NBA 2K The Turn. The venue has welcomed more than half a million visitors, including notable figures like Mr.Beast, Ninja, Jabbawockeez, Timthetatman, and Ludwig,” stated a spokesperson.
The deal also includes the use of HP Inc. OMEN PCs and monitors to update and enhance the gaming zones within the HyperX Arena. HyperX will continue to provide gaming headsets, keyboards, mice and mouse pads, and USB microphones as the Official Peripheral Partner of HyperX Arena Las Vegas for esports tournaments, special events, and gamers alike.
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