Activision, what the hell is this?


Are you… a gamer? I know, I know, that might seem like a dirty word these days. But did you know that there are over 2.7 billion gamers around the world? Did you know that gamers might include “your neighbor, your aunt, and your boss”? Did you know that gamer demographics are changing, and those outdated stereotypes no longer apply? Well, it’s a lucky thing that Activision is here to provide this information in the form of – let me check my notes here – a custom 3D explorable art gallery.

Yes, my friends, you can head over to Activision’s new Gallery of the Gamer to explore a digital art museum filled with exhibits profiling the six ‘gamer personas’ that the company has identified as part of a recent gaming demographic survey.

The exhibit opens with a friendly voice to narrate, and a wall marked with a single question: “are you a gamer?” Two giant hands rest on either side of that question – one says yes, the other says no, and you must choose your path into the exhibit. Spoiler: both paths lead to the same place because we’re all gamers, whether or not you identify with the label.

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