A celebrity golf tournament may become Netflix’s inaugural live sports event.

Netflix may be exploring its first venture into live-streamed sporting events with a new, celebrity-driven golf tournament in Las Vegas this fall, according to The Wall Street Journal. Talks are reportedly in their early stages, but a talent-driven golf tournament would be a logical first step for the streaming giant’s foray into sports streaming, given that coverage of live sporting events is notoriously challenging, costly, and cutthroat. Although Netflix has previously expressed interest in live content and signaled its intention to enter the world of sports, it has yet to find the right opportunity. The company has found great success in investing heavily in documentaries, such as Drive to Survive, which is credited with popularizing Formula 1 in the United States, and hits like Full Swing and Break Point, which focus on golf and tennis, respectively. A one-off golf tournament could be both a test case for Netflix’s ability to handle more complex sporting events and signal a new strategy that focuses on showcasing lesser-known or niche sports with new behind-the-scenes content. This, in turn, could give the streaming giant ample content to provide for its millions of subscribers and intellectual property to make successful shows around. In any case, the potential foray into live sporting events would mark a significant new direction for Netflix.

 

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Alex Smith

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