Netflix is capitalizing on its new partnership with Arnold Schwarzenegger, utilizing the action star’s presence to add an extra layer of excitement to its latest projects. Schwarzenegger’s influence has been felt throughout the streaming service, from his successful TV series “FUBAR” to his recent appointment as Chief Action Officer.
Despite initial skepticism, Schwarzenegger’s involvement in “FUBAR” boosted its viewership significantly, leading to a quick renewal for a second season. As Chief Action Officer, he has already shown his support for Chris Hemsworth’s “Extraction 2.” Now, he continues to make waves by serving coffee to Gal Gadot ahead of the release of her film “Heart of Stone” on Netflix this Friday.
While it may seem like a recurring pattern, Schwarzenegger is no stranger to passing the action hero torch. He previously made a memorable cameo alongside Dwayne Johnson in “The Rundown,” offering words of encouragement before The Rock unleashed his unstoppable force on a horde of enemies.
While relying too heavily on Schwarzenegger’s star power may risk becoming tiresome, the Terminator icon seems to relish in these unexpected appearances, further solidifying his association with Netflix and the new generation of action stars who continue to carry on his legacy.
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Khushi Patel is a science fiction author who lives in Austin, Texas. She has published three novels, and her work has been praised for its originality and imagination. Khushi is a graduate of Rice University, and she has worked as a software engineer. She is a member of the Science Fiction Writers of America, and her books have been nominated for several awards.
