Quality content and relevant brand interactions are crucial to a successful digital marketing strategy. Unfortunately, generating effective online campaigns requires more than just a trendy hashtag.
Now is the time for businesses to reevaluate their existing strategy, find where it is lacking, and make adjustments. Keep reading for some actionable tips to help make this easy and ensure a business’s site exceeds standards at every turn.
- SEO Optimization
Using search engine optimization isn’t new. However, maintaining effective practices takes time and effort. The professionals at SharpSpring.com see the changes that are happening, and modern businesses need to.
Google is constantly changing the algorithms and maintaining an up-to-date strategy isn’t as easy as it used to be. To keep a website optimized for search engines, specifically Google, it means businesses have to generate unique content relevant to the target audience and capable of acquiring relevant, natural backlinks regularly.
If SEO efforts help a business remain on the first page of Google, they can have a significant financial impact. This positive impact leads to more sales and more profits, making SEO a crucial part of any digital marketing strategy.
- Utilize Paid Social Media Marketing
Brands that have consumers who use social media regularly will benefit the most from paid social media marketing. By using sponsored posts, a business can reach people who may not follow them on social media, but who are interested in the services or products like the ones the business offers.
With paid ads, the audience of posts is targeted by demographics. This helps to increase ROI and paid ads can introduce social media users to new brands.
- Consider Using Voice Search
Modern devices, such as Siri and Amazon’s Alexa, are forcing traditional digital marketing to change. Up to 40 percent of adult consumers now use voice search each day. Voice search isn’t the only thing to focus on. Local search needs to be integrated with these standard voice terms.
Most voice searches are phrased as questions that fall into one of four categories:
- General information
- Fun and entertainment
- Local information
- Personal assistant
The content on a website needs to match the questions users are asking and include the string of words a person may type. For example, if someone in Atlanta has a frozen pipe, they may as Siri to “find an emergency plumber to fix a pipe.” Businesses that have detailed, original content on their site are likely to be suggested first.
- Prioritize the Conversion Rate
Once customers are at a business’s proverbial door, the next step is to get them to make a purchase. By prioritizing the conversion rate optimization strategy, a business can do that successfully. To do this, conduct research about the business’s audience to discover why and how they may purchase the products or services offered.
Once this information is known, tailor the website and entire e-commerce experience to meet these needs. Sometimes, the CRO strategy can be posting an image of someone smiling in the CTA. Other times, it’s necessary to redesign entire portions of the website.
Creating the Perfect Online Experience
To ensure that customers find a website and are encouraged to buy, the right digital marketing strategy must be used. With the information here, any business or brand will find it easier to create a digital presence that converts.